Republican National Committee Chairman Reince Priebus thinks he knows what ails the Republican Party: You and I just aren’t smiling enough.
Priebus was elected to another two year term as Chair on Friday at the annual winter meeting after the Republican Party suffered significant damage in the 2012 general election. He remains undaunted though, according to ABCNews’ “The Note blog:
“We want to build a massive party that’s exciting, that smiles, has a good message across America, and that’s what you’re going to see,” Republican National Committee Chairman Reince Priebus told reporters at a news conference on Friday shortly after he was re-elected to another two year term.
Priebus may be following the advice of former House Speaker Newt Gingrich who told his fellow Republicans at the same gathering on Thursday to “learn to be a happy party” and to try to be “cheerful and persistent.”
“Angry persistence doesn’t work very well,” he noted. “Depressed persistence doesn’t work at all.” (Recall that it was Gingrich, who at a Republican primary debate last February, used the word “cheerful” to describe himself).
Chairman Priebus clearly doesn’t understand what the problem is and his re-election to yet another term further illustrates that the voting members of the RNC don’t understand, either.
We aren’t losing because we’re not happy enough. We’re losing because people don’t identify with our message and platform.
We aren’t losing because they see anger or depression. We’re losing because they see policies and platforms they fundamentally disagree with.
We aren’t losing because our “Get Out The Vote” effort didn’t do a good enough job. We’re losing because the product we gave people didn’t move them enough to consider us their best and only choice.
Putting a “Big Ol’ Smile™” on the “Same Ol’ GOP™” is a lot like putting lipstick on a pig–at the end of the day, it’s still a pig no matter what you do to give it a prettier face.
If Reince “Mr. Roarke” Priebus wants to make the Republican Party more inclusive, he should start by retooling the Party’s platform. Otherwise, he’s just wasting time and money on the road to more Party losses in the 2014 mid-terms.
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